Annual 10%-20% Growth in Chinese Fast Food Market

www.cri-report.com - Modern fast food industry in China started relatively late along with the implementation of China's reform and opening up. In 1987, KFC established China's first fast food restaurant in Beijing, ushering in China's fast food market. In the 1980s and 1990s, other Western fast food enterprises began to enter the Chinese market, and acquired favorable achievements. Chinese fast food began to appear soon.
According to characteristics of the Chinese fast food market, fast food is divided into such two major categories as Western and Chinese fast food. Standardization of Western fast food is easy to be realized since in Western fast food, which is generally roasted and fried, a small quantity of major ingredients, minor ingredients and condiments are adopted. The main varieties of Western fast food are hamburger, chicken nuggets, French fries, etc. which are generally accompanied by soft drinks. Standardization of Chinese fast food is difficult to be realized since in Chinese fast food, there are a large variety of major ingredients, minor ingredients and condiments. The cooking methods are multiple, and the varieties including rice, noodles, dumplings, fried dishes, steamed dishes, etc. are accompanied by Chinese soup or soft drinks.
Currently, the major Western fast food brands in Chinese market are KFC, McDonald's, Burger King, etc.; the major Chinese fast food brands are Kungfu, Yonghe King, Da Niang Dumpling, etc.
In recent ten years, with the quickening pace of social life, China's fast food industry has maintained annual growth rate of 10%-20%. In 2010, the market scale of China's fast food industry exceeded CNY 260 billion.
KFC and McDonald's, the two fast-food giants, are always leaving Chinese fast food enterprises far behind. But it cannot be ignored that it's still the Chinese fast food that occupies nearly 70% market share of the fast food industry in China. According to incomplete statistics, at least over 60% of Chinese fast food is rice-based. Chinese fast food enterprises are large in number, but the single enterprises are weak in strength. For instance, by the end of 2010, KFC has possessed over 3,000 restaurants in China, while Kungfu, a leading enterprise of Chinese fast food has possessed less than 400 restaurants in China.
Standardization has always been the biggest obstacle to chain development of Chinese fast food industry. Compared with KFC, McDonald's and other Western fast food, it is fairly difficult for Chinese fast food industry to achieve standardization, especially in taste, weight, and specification, which is also one of the major reasons for the relatively slow chain development of Chinese fast food industry.
China's fast food market has been heating up. Such world-renowned Western fast food as McDonald's, KFC, Burger King, and such Chinese restaurant chain enterprises as Kungfu, Yonghe King, Da Niang Dumpling flourish on a large scale. However, the fast-food giants seem to have no intention to slow down the pace of expansion.
At the end of 2010, McDonald's announced that in the next 3 years, it would increase 1,000 new restaurants in China.
By the end of 2010, Burger King has opened over 30 restaurants in China. In September, 2010, 3G Capital in Brazil purchased Burger King, the second-largest fast food chain stores in the U.S.A. with USD 3.30 billion. The industry insiders believe that this acquisition will promote the Burger King's pace of expansion in China.
In the field of Chinese restaurant chain, Kungfu possessed nearly 380 regular stores nationwide in 2010, growing into the NO.1 of Chinese fast food industry. Kungfu plans to own 800-1,000 storefronts in the next 5 years. In addition, Yonghe King possesses 200 chain stores in China's major cities which are planned to be further expanded to 700 restaurants in the next 5 years nationwide.
China's fast food market enjoys huge market opportunities, in which exists a lot of mistaken ideas in terms of investment and concept.
In China, the development of the fast food industry is constrained by consumption level and consumption capacity. Economic development is uneven throughout China, the coastal cities are more economically developed than inland, central and western regions, and large cities are more economically developed than small and medium-sized cities. Even in a city, incomes of different groups differ largely. A portion of fast food in Chinese market is usually sold at CNY5-CNY30. The fast food industry in China faces such problems as imperfect relevant laws, inadequate distribution systems, food safety, etc. Investors need to consider various angles of policies, site selection, incomes of local consumers, cultural factors, etc. before investing in China's fast food industry.
China's pace of urbanization is accelerating, a large number of rural populations are pouring into the cities, and the consumption capacity of original urban population is gradually increasing. Due to a large population and the continuing and rapid development of China's economy, China will gradually become the world's largest fast food market.
Source: http://www.cri-report.com/240-research-report-on-china-fast-food-industry-2011-2012.html
More following information can be acquired from "Research Report on China Fast Food Industry, 2011-2012":
-Development Environment of China's Fast Food Industry
-Development Status of Western Fast Food in Chinese Market
-Development Status of Chinese Fast Food in Chinese Market
-Key Enterprises in China's Fast Food Industry and Their Operations
-Competition in China's Fast Food Industry
-Competition and Market Strategy of China's Fast Food Industry
-Prediction on Development Trend of China's Fast Food Industry
-Existing Investment Opportunities in China's Fast Food Industry
Following people are suggested to buy this report:
-Fast Food Enterprises
-Food Raw Material and Condiment Suppliers
-Investors Focusing on China's Fast Food Industry
-Research Institutions Focusing on China's Fast Food Industry

Chinese brainstorm master

hand made-to-order noodles...pure magic. guanghan china



http://www.youtube.com/watch?v=N_v9B-jT87Q&hl=en

Fresh Herb Salad With Steak, Oranges and Crispy Chinese Noodles - The Surprise Ingredient

Aunt Ruth was famous for her salads. Her molded salads, which were true works of art, looked more like stained glass than food. When she made a vegetable salad she would toss in orange segments or another fruit. "I always add a surprise ingredient," she explained, "something that doesn't belong."

Our family loves salads. I try to practice Aunt Ruth's rule of adding something different. This surprise ingredient can be Havarti cheese with vegetables, leftover cooked peas, cooked shrimp, or any kind of leftover pasta. This Asian-influenced salad came about because we had some leftover teriyaki steak. The orange segments are a refreshing contrast to the steak and crispy Chinese noodles are the surprise ingredient.

You can buy crispy fried noodles in the Asian section of your grocery store or make your own. Nina Simonds describes the versatility of these fried tidbits in her "Boston Globe" article, "Flipping YOur Noodle." According to Simonds, you save money when you fry your own noodles. This crunchy morsels "lend themselves to the whim of the cook," Simonds continues, and the leftovers in your refrigerator.

Tarka Dalal tells how to fry pasta in her website article, "Crispy Fried Noodles." First, you boil the pasta in water with a little bit of olive oil. After the pasta has cooked, you spread it out on a clean cloth and let it air dry for two-to-three hours. Then you heat some oil in a wok or skillet and fry the noodles in small batches until they are golden brown. Finally, you drain them on paper towels.

My husband loves this salad, especially the crispy Chinese noodles, and I will make it again and again. You may substitute cooked chicken for the steak. Do not add the noodles or dressing until you are ready to serve this main dish or side.

Dressing

4 tablespoons rice vinegar
4 tablespoons extra light olive oil
2 tablespoons honey
1/2 teaspoon grated fresh ginger
1/2 teaspoon garlic powder (or 1 clove of fresh garlic, minced)
Pinch of red pepper flakes

Salad

5-ounce package of washed fresh herb salad
3-4 navel oranges, peeled and cut into segments
4 green onions (white and green parts), sliced on the diagonal into 1/2-inch pieces
1/2 large red pepper, cut into matchstick strips
6-8 ounces cooked steak, sliced very thinly
1 cup crispy Chinese noodles (or more)

Build individual salads in layers, starting with fresh herbs on the bottom of the plate or bowl. Layer orange segments, green onions, red pepper strips, and sliced steak over greens. Sprinkle fried noodles on top of each salad. Drizzle with dressing and eat immediately. Makes 4-6 servings.

Copyright 2010 by Harriet Hodgson

King Chinese noodle's championship1of5

081118



http://www.youtube.com/watch?v=iCX_c1yJOIE&hl=en

King Chinese noodle's championship-3of5

081118



http://www.youtube.com/watch?v=BhXXUmQ3yE0&hl=en